How To Buy Stocks On Fidelity Investments

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Ready to dive into the exciting world of stock investing with Fidelity? It might seem a little daunting at first, but with this detailed, step-by-step guide, you'll be navigating the Fidelity platform and placing your first stock trades with confidence. Let's get started!

Embarking on Your Investment Journey with Fidelity

Before we jump into the "how-to" of placing an order, it's crucial to understand a few fundamental concepts. Think of it like building a house – you wouldn't start laying bricks without a blueprint, right? Similarly, investing requires a plan.

Understanding the Basics

  • What are Stocks? Stocks represent ownership in a company. When you buy a stock, you become a shareholder, and your fortunes are tied to the company's performance. As the company grows and its value increases, so too does the value of your shares (hopefully!).

  • Why Invest in Stocks? Stocks offer the potential for significant long-term growth. While they come with inherent risks, historically, the stock market has provided excellent returns over extended periods, helping individuals build wealth and achieve financial goals like retirement, a down payment on a house, or funding education.

  • Fidelity's Role: Fidelity Investments is a brokerage firm that provides a platform for you to buy and sell various investments, including stocks. They offer a wide range of tools, research, and educational resources to help you make informed decisions.

How To Buy Stocks On Fidelity Investments
How To Buy Stocks On Fidelity Investments

Step 1: Setting Up Your Fidelity Account – Your Gateway to the Market!

Before you can buy any stocks, you'll need an account with Fidelity. If you already have one, great! You can skip to Step 2. If not, this is where your journey begins.

1.1 Choosing the Right Account Type

Fidelity offers several account types, each suited for different financial goals. Consider what you're investing for:

  • Brokerage Account: This is a general investment account for taxable investments. It's flexible and suitable for most investment goals.

  • IRA (Individual Retirement Account): If you're saving for retirement, a Traditional or Roth IRA offers tax advantages.

  • Custodial Account (e.g., UGMA/UTMA): For investing on behalf of a minor.

  • Other Specialized Accounts: Fidelity also offers 529 college savings plans, small business accounts, and more.

Tip: If you're unsure, a standard brokerage account is a good starting point for general investing. You can always open other accounts later as your needs evolve.

1.2 Gathering Your Information

To open an account, you'll typically need:

  • Your Social Security number (or tax identification number)

  • Your employer's name and address (if applicable)

  • Information about your financial situation (income, net worth – this helps Fidelity determine suitability for certain investments and provide relevant recommendations)

  • Bank account information for funding your new account.

1.3 The Account Opening Process

  1. Visit the Fidelity Website: Go to Fidelity.com and look for a "Open an Account" or "Get Started" button.

  2. Select Account Type: Choose the type of account you wish to open.

  3. Provide Personal Information: Fill out the online application with your personal details, contact information, and employment status.

  4. Agree to Terms and Conditions: Read and accept the account agreements and disclosures. It's important to understand what you're agreeing to, so don't just click "accept" blindly.

  5. Fund Your Account: This is where you'll transfer money from your bank account to your new Fidelity brokerage account. You can typically do this via:

    • Electronic Funds Transfer (EFT): Connect your bank account for easy online transfers. This is usually the quickest way.

    • Bank Wire: For larger, faster transfers (may involve fees from your bank).

    • Check Deposit: Slower, but an option if preferred.

    • Transfer from Another Brokerage: If you're moving an existing investment account.

Note: It might take a few business days for your funds to fully settle in your Fidelity account before they are available for trading.

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Step 2: Researching and Selecting Your Stocks – Knowledge is Power!

This is arguably the most critical step. Don't rush into buying a stock just because you heard about it on social media or from a friend. Thorough research is key to making informed investment decisions.

2.1 Defining Your Investment Goals and Risk Tolerance

Before you even look at a company, ask yourself:

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  • What are my financial goals? (e.g., retirement in 30 years, saving for a car in 5 years, short-term growth).

  • What is my time horizon? (How long do I plan to hold this investment?).

  • What is my risk tolerance? Am I comfortable with potential significant fluctuations in value for higher returns (higher risk), or do I prefer more stability with potentially lower returns (lower risk)? Your risk tolerance will guide your investment choices.

2.2 Utilizing Fidelity's Research Tools

Fidelity offers a robust suite of research tools to help you analyze potential investments:

  • Stock Screener: This powerful tool allows you to filter stocks based on various criteria like industry, market capitalization, dividend yield, price-to-earnings ratio, and more. This is an excellent starting point to narrow down your options.

  • Company Profiles & Fundamentals: Once you've identified a potential stock, dig into its company profile. Look at:

    • Revenue and Earnings Growth: Is the company consistently growing its sales and profits?

    • Balance Sheet: Does the company have a healthy financial position (low debt, sufficient cash)?

    • Management Team: Who is leading the company, and what is their track record?

    • Competitive Landscape: What are the company's competitive advantages?

  • Analyst Ratings & Reports: Fidelity provides access to research from various independent third-party analysts, offering their buy, hold, or sell recommendations. While these can be helpful, always do your own due diligence and don't rely solely on analyst ratings.

  • News & Events: Stay updated on company news, industry trends, and economic indicators that could impact your investments.

  • Watchlists: Create watchlists to track stocks you're interested in, without committing to a purchase. This allows you to monitor their performance and news over time.

2.3 Diversification – Don't Put All Your Eggs in One Basket!

This is a fundamental principle of investing. Instead of investing all your money in a single stock, spread your investments across different companies, industries, and asset classes. This helps reduce risk. If one company or sector performs poorly, your entire portfolio isn't devastated. Fidelity offers ETFs (Exchange-Traded Funds) and mutual funds which provide instant diversification by holding a basket of various stocks.

Step 3: Understanding Order Types – How You Want Your Trade Executed

Before you click "buy," it's crucial to understand the different ways you can place an order. This determines how your trade will be executed.

3.1 Market Order

  • What it is: A market order tells Fidelity to buy or sell your stock immediately at the best available price when your order reaches the market.

  • When to use it: Best for highly liquid stocks (those with lots of trading volume) when you prioritize immediate execution over a specific price.

  • Important Note: While a market order ensures execution, it does not guarantee a specific price. The price you get might be slightly different from what you saw just moments before, especially in fast-moving markets.

3.2 Limit Order

  • What it is: A limit order allows you to set a maximum price you're willing to pay to buy a stock, or a minimum price you're willing to accept to sell a stock. Your order will only be executed if the stock reaches your specified limit price or better.

  • When to use it: Ideal when you want to control the price at which your trade is executed, especially for less liquid stocks or during volatile periods.

  • Important Note: A limit order guarantees the price (or better) but does not guarantee execution. If the stock never reaches your limit price, your order won't be filled.

3.3 Other Order Types (More Advanced)

While not strictly necessary for your first few trades, it's good to be aware of other order types that offer more control:

  • Stop-Loss Order: An order to sell a stock once it falls to a certain price, helping to limit potential losses.

  • Stop-Limit Order: A combination of a stop and a limit order, offering more control over the selling price after a stop price is triggered.

  • Trailing Stop Order: A dynamic stop-loss order that adjusts as the stock price moves up.

Step 4: Placing Your Stock Trade on Fidelity – The Execution!

Now for the exciting part – actually buying the stock!

4.1 Log In to Your Fidelity Account

Go to Fidelity.com and log in using your username and password.

4.2 Navigate to the Trading Page

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Once logged in, look for a "Trade" or "Place Order" button or menu option. This is usually prominently displayed.

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4.3 Select Your Account

If you have multiple Fidelity accounts, select the specific account from which you want to buy the stock.

4.4 Enter the Stock Symbol (Ticker)

Every publicly traded company has a unique ticker symbol (e.g., AAPL for Apple, MSFT for Microsoft). Enter the ticker symbol of the stock you wish to buy.

4.5 Choose "Buy" Action

Select "Buy" as your action.

4.6 Specify Quantity or Dollar Amount

Fidelity often allows you to buy stocks in two ways:

  • Number of Shares: Enter the exact number of shares you want to purchase.

  • Dollar Amount (Fractional Shares): Fidelity supports fractional share investing, which means you can invest a specific dollar amount (e.g., $50) even if it's less than the cost of a full share. This is excellent for beginners as it allows you to invest in high-priced stocks with a smaller budget and further diversify your portfolio.

4.7 Select Your Order Type and Time-in-Force

Based on your strategy (refer to Step 3):

  • Order Type: Choose between "Market" or "Limit." If selecting "Limit," enter your desired limit price.

  • Time-in-Force: This specifies how long your order will remain active:

    • Day: The order will expire at the end of the trading day if not filled.

    • Good 'Til Canceled (GTC): The order will remain active for an extended period (typically up to 180 days) until it's filled or you cancel it.

4.8 Review Your Order

Carefully review all the details of your order on the preview screen:

  • Account selected

  • Stock ticker

  • Buy/Sell action

  • Quantity/Dollar amount

  • Order type (Market, Limit, etc.)

  • Limit price (if applicable)

  • Time-in-Force

  • Estimated commission (though most stock trades on Fidelity are commission-free for US stocks and ETFs)

Double-check everything! A mistake here could be costly.

4.9 Place Your Order

Once you're satisfied, click "Place Order" or "Submit Order."

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4.10 Order Confirmation and Settlement

You'll receive a confirmation that your order has been placed. If it's a market order, it will usually execute almost instantly. For limit orders, you'll need to wait to see if your price is met.

  • Settlement Date: After your trade is executed, it takes a short period for the transaction to "settle." For most stocks and ETFs, the settlement period is T+1, meaning the trade settles one business day after the trade date. This is when the actual transfer of ownership and funds occurs.

Step 5: Monitoring Your Investments and Portfolio – Staying Engaged

Buying a stock isn't a one-and-done event. To be a successful investor, you need to monitor your holdings and the broader market.

5.1 Tracking Performance

Fidelity's platform provides dashboards and reports to track the performance of your stocks and overall portfolio. You can see:

  • Current value: How much your investments are worth right now.

  • Gains/losses: How much money you've made or lost on each investment.

  • Portfolio allocation: How your investments are diversified across different assets.

5.2 Setting Up Alerts

Set up price alerts and news alerts for your holdings and watchlist stocks. This will notify you of significant price movements or important company news.

5.3 Rebalancing Your Portfolio (Periodically)

Over time, your portfolio's allocation might shift due to varying performance of your investments. Periodically, you might want to "rebalance" your portfolio to bring it back in line with your original target allocation and risk tolerance. This might involve selling some of your overperforming assets and buying more of your underperforming ones (or simply adjusting future contributions).

5.4 Staying Informed

Continue to educate yourself about investing, market trends, and economic news. Fidelity's "Viewpoints" section, webinars, and educational resources are excellent for this.


By following these steps, you'll be well on your way to confidently buying stocks on Fidelity Investments. Remember, investing is a long-term game, and patience and discipline are your greatest allies.


Frequently Asked Questions

Frequently Asked Questions (FAQs)

How to open a brokerage account on Fidelity?

You can open a brokerage account on Fidelity by visiting their official website, navigating to the "Open an Account" section, choosing a brokerage account, and following the online application process, which will require your personal and financial information.

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How to fund my Fidelity account?

You can fund your Fidelity account through various methods including electronic funds transfer (EFT) from your bank, a bank wire, depositing a check, or transferring assets from another brokerage firm.

How to research stocks on Fidelity before buying?

Fidelity offers extensive research tools like a stock screener to filter options, detailed company profiles with financial data, analyst ratings and reports, and up-to-date news and events to help you make informed decisions.

How to choose between a market order and a limit order for stocks?

Use a market order when you prioritize immediate execution and are comfortable with the current market price. Use a limit order when you want to buy or sell at a specific price or better, prioritizing price control over immediate execution.

How to buy fractional shares on Fidelity?

To buy fractional shares on Fidelity, simply enter the dollar amount you wish to invest in a specific stock when placing your buy order, instead of specifying the number of shares.

How to check the status of my stock order on Fidelity?

After placing an order, you can typically check its status on the Fidelity platform by navigating to your "Orders" or "Activity" section, where you will see whether your order is pending, executed, or canceled.

How to set up price alerts for stocks on Fidelity?

Most brokerage platforms, including Fidelity, allow you to set up price alerts within your account dashboard or watchlist section. You can typically specify a target price or percentage change to be notified.

How to sell a stock on Fidelity?

Selling a stock on Fidelity involves a similar process to buying. You'll navigate to the "Trade" section, select the account, enter the stock symbol, choose "Sell," specify the quantity or dollar amount, select your order type (e.g., market or limit), review, and then place the order.

How to understand stock settlement dates on Fidelity?

The stock settlement date (T+1 for most stocks and ETFs) is the date when the ownership of the stock is officially transferred to you (for a buy) or the cash from a sale becomes fully available in your account. Fidelity's platform will show you the expected settlement date.

How to access educational resources for investing on Fidelity?

Fidelity provides a wealth of educational resources, including articles, videos, webinars, and virtual classrooms, typically found in their "Learning Center" or "Viewpoints" sections on their website, covering various investing topics from beginner to advanced.

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