How Many People Use Fidelity Investments

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Curious about the reach of a financial giant? Let's dive into how many people rely on Fidelity Investments!

Are you considering where to entrust your hard-earned money for investments, retirement, or everyday financial management? Perhaps you're already a Fidelity customer and simply curious about the scale of the community you're a part of. Either way, understanding the sheer number of people who choose Fidelity Investments can provide valuable insight into its stability, influence, and broad appeal. So, let's embark on a journey to uncover the impressive reach of this financial powerhouse, step by step!


How Many People Use Fidelity Investments
How Many People Use Fidelity Investments

Step 1: Unveiling the Core Customer Base - Millions Strong!

Did you know that Fidelity Investments serves tens of millions of individual customers? That's right! This isn't just a handful of high-net-worth individuals; Fidelity's reach extends to a vast and diverse population.

A. The Impressive Numbers:

  • As of early 2024 (based on their 2023 annual report), Fidelity Investments served nearly 50 million individual customers. This includes a substantial influx of approximately six million new individual customers added in 2023 alone.

  • More broadly, across the entire Fidelity enterprise, they help over 50 million people feel more confident in their financial goals.

  • Looking at individual investor numbers more specifically, Fidelity reported 41 million individual investors with direct relationships through retail, workplace, and the Health Care Group, and an additional 5.6 million customers through indirect relationships (e.g., through advisors using Fidelity's clearing and custody services).

  • In total, Fidelity manages over 86.2 million customer accounts. This distinction is important: one individual can have multiple accounts (e.g., a brokerage account, a 401(k), an IRA).

B. Why So Many?

The sheer volume of users points to several key factors:

  • Breadth of Services: Fidelity isn't just a brokerage; it offers a comprehensive suite of financial products, including mutual funds, ETFs, retirement plans (like 401(k)s and IRAs), online brokerage services, wealth management, and even employee benefit programs for businesses. This broad appeal caters to a wide range of financial needs.

  • Trust and Longevity: Established in 1946, Fidelity has built a reputation for reliability and stability over decades. This long-standing presence in the financial industry instills confidence in its users.

  • Accessibility: Fidelity aims to make investing accessible, with tools, resources, and customer support designed for both seasoned investors and those just starting their financial journey.


Step 2: Beyond Individuals - Serving Businesses and Institutions

Fidelity's influence isn't limited to individual investors. A significant portion of its customer base comes from the businesses and institutions it serves, providing a backbone to countless employee benefit programs and wealth management operations.

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A. Workplace Investing and Employer Benefits:

  • Fidelity manages employee benefit programs for nearly 28,200 businesses. This includes being a leading provider of 401(k) and other defined contribution plans. Many individuals become Fidelity customers through their employer-sponsored retirement plans, even if they don't directly open a retail brokerage account.

  • The company processes 1.1 billion defined contribution transactions with an impressive 99.997% processing accuracy.

  • They've also helped implement over 1,700 new workplace plan sponsors, bringing in 1.1 million new plan participants.

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B. Supporting Financial Professionals:

  • Fidelity Institutional Wealth Management Services supports more than 3,400 advisory firms with innovative investment and technology solutions. These firms, in turn, serve their own clients, who indirectly benefit from Fidelity's infrastructure and offerings.

  • This signifies Fidelity's role as a behind-the-scenes enabler for a vast network of financial advisors, further expanding its reach.


Step 3: Understanding Engagement - More Than Just Account Holders

It's not just about the number of accounts; it's about how actively users engage with Fidelity's platforms and services. High engagement indicates customer satisfaction and reliance on Fidelity for their financial needs.

A. Digital Engagement:

  • In a testament to its digital prowess, 39.2 million unique customers engaged with Fidelity.com, NetBenefits.com, the Fidelity Investments Mobile App, or the NetBenefits Mobile App (as of their 2024 annual report, up 12% from 2023).

  • The retail website and app alone saw 1.7 billion overall visits in a year, highlighting the significant digital footprint.

B. In-Person and Phone Interactions:

  • Despite the rise of digital tools, Fidelity still maintains a strong human touch. There were 5.5 million retail customer appointments in Investor Centers and Regional Centers (up 13% from 2023).

  • Fidelity's financial professionals handled 37.5 million calls from customers across their wealth, brokerage, workplace, and institutional wealth management businesses.

C. The Power of a Diverse Client Base:

The varied ways in which people interact with Fidelity underscore its commitment to catering to different preferences and needs, whether through cutting-edge digital platforms or personalized human interaction. This diverse engagement strategy contributes significantly to its massive user base.


Step 4: Delving Deeper - Who are Fidelity's Users?

Fidelity's customer base is incredibly diverse, spanning different generations, financial goals, and levels of investing experience.

A. Generational Insights:

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  • The number of women investors working with Fidelity has topped 20 million, a significant 38% increase since 2020, demonstrating growing financial empowerment among women.

  • Gen Z women, in particular, are leading the way in getting started with investing early, with 77% owning investments in the stock market (up six percentage points compared to 2023). They are also actively seeking financial education and are more likely to allocate a higher percentage of their paycheck to investments outside of retirement accounts.

B. Retirement Savers:

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  • Fidelity is a dominant force in retirement savings. Its Q1 2024 retirement analysis indicates that its data is based on more than 45 million IRA, 401(k), and 403(b) retirement accounts.

  • The average 401(k) savings rates reached a record high of 14.2%, close to Fidelity's suggested 15% savings rate. This highlights the effectiveness of their retirement planning tools and guidance.

C. Growth and Innovation:

Fidelity continuously invests in technology and new offerings to meet the evolving needs of its diverse customer base, including expanding its ETF lineup and developing solutions like "Goal Booster" for emergency savings. This proactive approach helps attract and retain a wide spectrum of users.


Step 5: What Does This Scale Mean for You?

The sheer number of people using Fidelity Investments has several implications:

A. Robust Infrastructure and Resources:

  • Serving millions requires a highly robust and secure technological infrastructure. This means Fidelity has invested heavily in platforms that can handle massive transaction volumes and provide reliable service.

  • A large customer base also enables Fidelity to offer a wide array of investment products and services, often with competitive pricing, due to economies of scale.

B. Industry Influence and Stability:

  • Fidelity is one of the largest mutual fund companies in the world, managing total customer assets valued at approximately $15.1 trillion as of late 2024. This massive asset under administration speaks to its significant market share and stability.

  • Its long history and private ownership structure also contribute to its reputation for financial strength, allowing it to "expand its customer service capabilities when other companies pull back," as noted in their Q2 Highlights report.

C. Community and Support:

Being part of such a large user base means you're part of a broad financial ecosystem. While individual experiences vary, the vastness of Fidelity's clientele suggests a generally positive and reliable service for a significant portion of the investing public.


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Frequently Asked Questions

Frequently Asked Questions (FAQs)

How to open a Fidelity Investments account?

Opening a Fidelity account is straightforward. You can typically do it online by visiting their official website, choosing the account type (e.g., brokerage, IRA, 401(k) if through an employer), and following the step-by-step instructions for providing personal information and funding the account.

How to contact Fidelity Investments customer service?

Fidelity offers various ways to contact customer service, including phone support (often 24/7 for general inquiries), online chat, secure messaging within your account, and in-person appointments at their Investor Centers. You can find specific contact numbers on their website.

How to invest in mutual funds with Fidelity?

Once you have a Fidelity brokerage or retirement account, you can easily invest in their wide selection of mutual funds through their online platform or mobile app. You can search for funds by category, performance, or expense ratio, and then place buy orders.

How to set up a 401(k) with Fidelity?

If your employer offers a 401(k) plan administered by Fidelity, you'll typically enroll through your company's HR department or a dedicated Fidelity workplace portal. They will guide you through contribution elections and investment choices available within your plan.

How to use the Fidelity Investments mobile app?

Download the Fidelity Investments mobile app from your device's app store. Log in with your existing Fidelity credentials. The app allows you to check balances, trade, deposit checks, access research, and manage your accounts on the go.

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How to transfer investments to Fidelity?

Fidelity provides clear instructions and forms for transferring existing investment accounts from other institutions. This often involves an Automated Customer Account Transfer Service (ACATS) request, which Fidelity can initiate on your behalf.

How to access investment research on Fidelity's platform?

Fidelity offers a wealth of research tools, including stock and fund screeners, analyst reports, market insights, and educational articles, all accessible through your online account or the mobile app.

How to manage my retirement savings with Fidelity?

Fidelity provides tools and resources to help manage your retirement savings, including planning calculators, goal tracking, and access to financial advisors who can help create a personalized retirement strategy.

How to learn about different investment options at Fidelity?

Fidelity has an extensive learning center on its website, offering articles, videos, webinars, and online courses covering various investment topics, from basic investing concepts to advanced strategies.

How to attend a Fidelity financial workshop or webinar?

Fidelity regularly hosts free workshops and webinars, both in-person and online, on a variety of financial planning and investing topics. You can usually find a schedule and registration details on their website under their "Education" or "Events" sections.

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